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11.02.19 Print

The importance of print marketing

In an increasingly digital age, mobile devices and big data have had a huge impact on the marketing industry. However, printing has been around for over 500 years and its importance has not wavered - print marketing continues to hold a firm position within the marketing mix.

Diversity and Marketing

During the creation of an advertising campaign, today, more than ever, there is a need to relate to the diverse range of individuals who make up the target audience.