Popular budget pub chain JD Wetherspoon attracted wide media attention this week following its announcement that it had severed all of its social media with immediate effect.
The reasons cited by chairman Tim Martin included recent “bad publicity” surrounding the Cambridge Analytica scandal and incidents of personal abuse levelled towards members of Parliament.
The move applies to the Twitter, Facebook and Instagram accounts of the company’s head office together with its entire pub chain of some 900 outlets.
The online world never stays still. As marketers, it is our challenge to keep on top of the latest trends — constantly researching new techniques and finding ways to stand out from the crowd.
2018 looks to bring us more groundbreaking developments than ever before. Here are our predictions for what the year has in store:
One early example of Content Marketing is Michelin’s “Michelin Guide” – first published in 1900, it originally included useful instructions for drivers, along with a directory of mechanics, hotels and petrol stations. Another is Jell-o’s “Jell-o recipe book” which suggested different ways of using their product.
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