In an increasingly digital age, mobile devices and big data have had a huge impact on the marketing industry. However, printing has been around for over 500 years and its importance has not wavered - print marketing continues to hold a firm position within the marketing mix.
Print works better than any other form of marketing - around double the amount of individuals act on direct mail compared to email marketing. This is because print stands out, is highly trusted and lasts longer.
The advantages of print marketing