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For beginners and experienced users alike, Google analytics can become a minefield of confusing terms. What’s the difference between a session and a page view? How does a bounce rate differ from an exit rate? Google’s official help pages can be a useful resource, but sometimes you just need a quick answer in simple terms. Here is our no-nonsense, regularly updated glossary of the key terms you need to know.

Google handles around 3.5 billion searches every day, which means ensuring that your website appears high up for the relevant searches is more important than ever. This process is called Search Engine Optimisation (SEO).

It's not a new concept, and you've probably come across it before, but here are some simple steps you can take towards improving your website's position in the SERPs (Search Engine Results Pages).