Image courtesy of the BBC.
Almost 18 months ago, Derby-based Three Sixty Media Group were first introduced to Edward Holland by Graham Mulholland – with the remit to help him develop his marketing into something that could inform and inspire a wide range of stakeholders.
At that time, Edward was trading under the name of ‘The AdMan’ as he set about promoting his business concept of selling advertising space on the side of commercial vehicles.
David Leatt, Managing Director of Three Sixty Media, recalls the first meeting: “Having heard Edwards plans and ideas to grow his business, we were convinced that one day he would be successful. He had such a good focus on what success would look like."
“However he needed a brand that reflected Ed’s business potential,” added David.
Edward also recalls the first meeting: “The team at Three Sixty Media listened to my idea to advertise on the side of commercial vehicles then set about developing what I thought was no more than a new logo for AdMan”.
“How wrong I was. What resulted was the kick-ass brand and name ‘DrivenMedia’ together with a powerful logo, image and marketing material”.
David Leatt commented: “What he needed was a name that reflected not only the passion and drive Ed had for his concept, but also the unique nature and huge potential use of such advertising space could deliver for a business.
“Our recommendation was the name ‘DrivenMedia’ – reflecting how commercial vehicles would be ‘driven’ the length and breadth of the UK’s road network with the word ‘media’ describing the advertising space available on the vehicle sides and rear.”
Three Sixty Media subsequently introduced a bold and strong typeface for the namestyle to reflect the no-frills nature of the media being used, together with a vibrant colour. They also designed and produced pop-up and pull-up banners alongise complementary business cards and a presentation folder.
Ed was now off and running on a journey that has taken him from a graduate of the University of Derby to securing national recognition on BBC’s Dragon’s Den earlier this month culminating in Dragon investor, Jenny Campbell buying a 30% stake in ‘DrivenMedia’.